A historic Main Street center, this local shopping village has the potential to create a much more robust PRO image. However, to the untrained eye, there are not always enough naturally presented elements, at least not at first glance. A skilled professional architectural photographer knows how to find the artistry in the setting, especially where a prominent subject and its role in composition is concerned.
In the DIY shot, winter is not the ideal time of year for this subject. That said, there’s no excuse for architectural shots to be lackluster and dull if you were pressed to photograph during this season. A professional photographer’s job is to enhance visual value, even in this kind of situation.
First, a professional photographer should find an ideal vantage point to focus on the message and story behind the shot – what is the purpose for this economic development client’s shoot? To draw general “main street” attention to the property? To show those in the area that their downtown is attractive and is a benefit to living there? To attract commercial interest in leasing space?
In the DIY shot, it’s not the utility pole that is the subject. Shift the time of year and the composition a few steps, and suddenly this quaint signage with its gold edging is the focus, as it should be. It’s clear where the image was taken. A certain elegance sets the tone. Additionally, the lawn and dingy fencing takes up less real estate in the shot and the sign emerges — now the subject tells the story of this place next to the DIY fail.
I welcome the challenge of finding a photography focus — even when it isn’t immediately front and center — and meeting my client’s goals.