Strategies
Top Three Criteria to Select Your AEC or CRE Firm’s Key Photography Projects This Year
Build season is fast approaching, your marketing (and/or project) budgets have been set. You’re thinking about what projects will complete this year, and among those, which will you choose to have professionally photographed? Great question. Here are three key criteria to consider: 1. Which market projects have the biggest profit margins for your firm? This […]
How Much Does an Architectural Photo Shoot Cost?
One of the first questions AEC and CRE firms want answered when they contact me is: How much does a professional architectural photo shoot cost? Although this is a simple question to ask, the answer is complex. A photo shoot has many variables that I will try to do my best to explain. This article […]
Professional Architectural Photography a Valuable Storytelling Tool to Attract Top Company Talent
Editor’s Note: This is a guest blog post from Jennifer Gaggion, Interior Designer and Principal of Design Your Monday! LLC These days, employers in Connecticut and across the nation are wise to do all they can to attract and keep good talent. Work spaces matter now: their design, what they say about a company, […]
How to Qualify and Hire an Architectural Photographer
When it comes to capturing a company’s AEC or CRE project or property — a competitive marketing strategy — what’s the best way to find a good photographer? What research should be done? Are there steps your firm can take to create the foundation for a great collaboration? There are certain good bits of advice to […]
Why the Architectural Photo Shoot Belongs in Your Gantt
Ninety days — or three months — is a new project milestone in the AEC photography world. It’s when you should reach out to your AEC photographer and begin planning for a shoot. I advocate for firms to put the three-to-four-month mark in their Gantt chart as part of their project process.
The Only Time I’ll Be Associated with Porta-Potties
Consider carrying the cost of architectural photography at the front of the bid. Contractors, for example, could do this in the General Conditions, right there next to the cost of port-o-potties, tools, water coolers and temporary building line items.
3 Keys to Architectural Photography Collaboration: Hartford Veterans Memorial Project
A clear understanding of what a client needs is crucial — and can reap big rewards. A great example of this point is illustrated in the multi-photo shoot approach I used for Connecticut State Veterans Memorial in Hartford in the fall of 2015. The experts at BL Companies of Meriden, CT, were the landscape architects […]
Architectural Photography: When to consider a site walkthrough for your AEC project
When a professional architectural photographer is coming out to shoot a site you’ve designed or constructed, there are only a handful of reasons you shouldn’t team up for a walkthrough, and myriad reasons why you should.
Pro Photo Tip: Elevation – Get Eye Level With Your Architectural Subject
Elevation is some of the most fun I have in my professional photography work, next to shooting and being with my clients, so I’m up for the necessity on most of my projects. There’s something about meeting your subject at eye level, or taking it even higher, that adds a new visual stratum to the story […]
Architectural Photography: How to Leverage AEC Project Partnerships to Cut Costs
Whether you’re talking about commercial real estate photography, landscape architecture photography or construction photography, all benefit greatly from hiring the best photographer money can buy. However, it doesn’t mean you have to go it alone.
3 Signs it’s Time to Invest in Professional Architectural Photography
Do-It-Yourself (DIY) architectural photography seems like a great idea at first: save some bucks and get your company marketing exposure without the cost of a professional photographer, right? But what your DIY habit is likely doing is costing you money in terms of your firm’s image and promotional stance.
