Congratulations, your AEC firm has created a library of key completed project images you can use for everything marketing. You’re actively using them in your outreach campaigns, online branding, website and across your proposal/RFP submissions. You’re really getting all the ROI you can from each and every successful project showcasing your firm’s accomplishments. Do a […]
Pro Tips & Ideas
What’s The Best Thing To Do When You’re Asked to Take Down a Professional Architectural Image From Your Website?
You found this great architectural project image on the web similar to the type your firm designs and builds and you downloaded it. With the downloaded image you create a marketing campaign for your AEC firm that is sure to be a feather in your cap this year come review time. It’s a-ma-zing! You launch it across […]
Common Mistakes Architectural Photography Clients Should Avoid
There are hundreds of reasons an architectural photography project can fail to meet expectations. Maybe your photographer didn’t ensure you had a thorough understanding of the process, or maybe too much time had passed to get a great shot. Maybe you didn’t vet your architectural photographer as thoroughly as you might have. As a client, there are many things you […]
What Happens After the Architectural Photo Shoot?
Your firm’s photo shoot is now complete…it was a great success. Now what? Well, now it’s time for the post-production process to begin in earnest. It’s essentially the “digital darkroom,” and it happens between the completion of the shoot and final delivery of your professional architectural images. Post-production is where great photos are perfected. Here’s […]
5 Easy Ways to Market Using Your Existing Architectural Photographs
So, you invested in a fantastic portfolio of professional images of your most successful architectural projects. That’s great! But now your original intention for these photographs (a website redesign, a design award submission, etc.) is in the past and you’re not sure what else to do with them. The good news is, your professional architectural images can […]
When it’s Absolutely Too Late to Photograph an Architectural Project
Architectural photography is an investment. Professional photographs can be incredibly powerful tools for marketing, sales, and even recruitment, but the longer you wait to photograph a project, the more you stand to lose. There is a definitive window for photographing almost any architectural, construction, or development project. Waiting too long can render the subject less relevant or […]
The One Thing You Can Do This Year to Win Your Next AEC Design Award
For most AEC firms, winning a prestigious design award is a huge opportunity. That kind of recognition brings with it lots of great free press, but it also validates a firm in the eyes of potential new clients. Awards can directly result in new business. As an architectural photographer, I’ve worked with many trusted industry […]
Who are the Best Professional Architectural Photographers in the Hartford, CT Area?
Clients ask me all the time, “Wow, what you do is so specific! Are you the only professional architectural photographer in Hartford area?” The short answer is no! I’m very active within the design, development, and broker communities all over Connecticut and I’m lucky to have had the opportunity to work with lots of amazing […]
Who Often Stands in the Way of a Successful Architecture Photo Shoot?
As an architectural photographer, you’d think I’d spend most of my time working with architects. The word “architect” is right there in the name of what I do! Surprisingly, through the many clients I’ve partnered with over the years, I’ve found that architects can sometimes be the most challenging to work with. Here’s why. Releasing […]
Architectural Photography: How Much Can You Shoot in an 8-Hour Day?
When people ask me, “Heather, how much can an architectural photographer shoot in an eight-hour day?” what they’re really asking is “Eight hours is plenty of time for me to get my money’s worth, right?” Well, not always. Here’s why. The “8-Hour” Day Fallacy For most people, an eight-hour workday is more than enough time to get lots […]
How to Blend Your Architectural Photography (DIY and Pro)
As a professional architecture photographer, I’d ideally like all of your most important project images to be professionally done. That’s rarely the case. Most firms have taken their own images of certain projects and also have professional architectural photography images from other projects. What’s the best way to utilize both DIY vs Pro architectural photography images […]
5 Reasons Why That Architectural Photographer You Hired Didn’t Deliver
Photography itself is subjective; the process behind great professional photography is not. Don’t let one bad experience with an architectural photographer turn you off to the idea of giving another photographer a shot at a different project. I’ve worked with dozens of clients over the years who have been burned – often to the tune […]
