As a professional architecture photographer, I’d ideally like all of your most important project images to be professionally done. That’s rarely the case. Most firms have taken their own images of certain projects and also have professional architectural photography images from other projects. What’s the best way to utilize both DIY vs Pro architectural photography images […]
DIY vs PRO: Blog Series
Build season is fast approaching, your marketing (and/or project) budgets have been set. You’re thinking about what projects will complete this year, and among those, which will you choose to have professionally photographed? Great question. Here are three key criteria to consider: 1. Which market projects have the biggest profit margins for your firm? This […]
Pre-production keeps photo shoots organized and eliminates unwanted surprises.
Giving architectural photography a sense of place involves anchoring and relating the subject to its surroundings, or merging the subject with the space (or place) it occupies when composing the shot.
Photography orientation is all about an architectural subject’s positioning in relation to the sun — and it makes a big difference in photo results.
Having an experienced professional handle your architectural photography will ensure that the images capture the vision and tell the story of your landscape architecture projects.
I welcome the challenge of finding a photography focus — even when it isn’t immediately front and center — and meeting my client’s goals.
A 17th-century Connecticut mill that once provided lumber and processed grains and is now an upscale commercial restaurant — with its link between old and new — is a perfect subject for adding drama, contrast and artistry to architectural photography. In the DIY shot above, viewers are left with heavy shadows, no perspective control, and […]
Architectural photographers map out their plan to get to higher ground, and this elevation – though subtle – is an investment with amazing returns.
Setting up what appears in the lens in a logical, strategic way is called composition. It’s how the individual elements at play contribute to the overall image as a whole, and it’s important.
DIY vs. Pro is a series of architectural photography posts demonstrating the value of professional architectural photography versus the do-it-yourself (DIY) approach. Photographs, as we all know, are worth a 1,000 words, and these images speak for themselves, with each image side-by-side revealing a different example of DIY vs. Pro. Continue reading…