What’s the Shelf Life for Your Architectural Project Photography?
Congratulations, your AEC firm has created a library of key completed project images you can use for everything marketing. You’re actively using them in your outreach campaigns, online branding, website and across your proposal/RFP submissions. You’re really getting all the ROI you can from each and every successful project showcasing your firm’s accomplishments. Do a […]
Common Mistakes Architectural Photography Clients Should Avoid
There are hundreds of reasons an architectural photography project can fail to meet expectations. Maybe your photographer didn’t ensure you had a thorough understanding of the process, or maybe too much time had passed to get a great shot. Maybe you didn’t vet your architectural photographer as thoroughly as you might have. As a client, there are many things you […]
What Happens After the Architectural Photo Shoot?
Your firm’s photo shoot is now complete…it was a great success. Now what? Well, now it’s time for the post-production process to begin in earnest. It’s essentially the “digital darkroom,” and it happens between the completion of the shoot and final delivery of your professional architectural images. Post-production is where great photos are perfected. Here’s […]
5 Easy Ways to Market Using Your Existing Architectural Photographs
So, you invested in a fantastic portfolio of professional images of your most successful architectural projects. That’s great! But now your original intention for these photographs (a website redesign, a design award submission, etc.) is in the past and you’re not sure what else to do with them. The good news is, your professional architectural images can […]
Project Responsibilities of an Architectural Photo Shoot
There are a lot of moving pieces involved in every architectural photography project, no matter the size. From security clearance to lighting to site preparation, who is responsible for which elements of a photo shoot? The slightly frustrating but totally honest answer is: It depends. I’ve worked on hundreds of shoots over the course of my […]
