DIY vs. Pro is a series of architectural photography posts demonstrating the value of professional architectural photography versus the do-it-yourself (DIY) approach. Photographs, as we all know, are worth a 1,000 words, and these images speak for themselves, with each image side-by-side revealing a different example of DIY vs. Pro.
Each post features side-by-side highlighting one distinctive element or combination of elements, such as the importance of composition, perspective control, point of view, or lighting — whether it’s time of day, orientation, or time of year. Strong images use them collectively to visually communicate a successful project across print and digital media.
With online digital media fast overtaking print, there are now only two seconds to make a first impression. Professional architectural photography is an investment in image quality that requires understanding the rules of photography and how to blend them. Technical knowledge, field experience, training and high-end, pro equipment all factor in to create the DIY vs. Pro results shown.
In this series you will immediately see the finer visual points and powerful results of working with an architectural photographer. Through my growing gallery of comparison photos, I emphasize DIY vs. Pro’s distinct differences when placed directly next to a professional image.
Successful professional architectural photography brings the design, vision, and use of space to life. It captures the elegance of execution and the quality of construction, all while communicating the vision and successful completion of a project.
Today’s DIY images are usually taken one click away from your back pocket. I say this often, “your Smartphone is a phone with a camera in it,” and it’s going to reflect the vast contrast from photos taken by an experienced professional specializing in A/E/C industry project work. See all my DIY vs. PRO images here.
“The quality of the photography you use to represent your designs is a reflection of your firm’s values.” – ASMP Architectural Photography Guide